A film director and cinematographer, both based in New York, contacted me with their idea to create a product to solve the daily frustrations of managing projects as freelancers. After they explained the pain points, market size and business model, I eagerly accepted the opportunity.

Film and photo freelancers have no current dedicated software for managing their projects across different stages. Most freelance professionals are working with a Frankenstein combination of notes, Google calendar and whatever space they have in their memory.

Design a minimalistic yet elegant product that addresses the key takeaways from the interviews while including advantages from competitors. The product needs to offer value for each discipline with a small learning curve so it facilitates the freedom for creatives to focus their energy on delivering the project.

Directors and producers who want to oversee the entire creative project. Perfectionists critical of timelines, equipment, crew and deliverables. Willing to pay a large subscription fee if it reduces the stress of time, energy and money.

Departments, including assistants, make-up and wardrobe, that care about which days they are scheduled on set. Financially motivated with a hustle mindset. Need for organisation to ensure they get paid. Only willing to pay a small subscription fee for software.

Based on the user personas created from focus group interviews, we can map the desired features onto an assumption matrix to determine what should be included in the Minimum Viable Product (MVP).

After completing the MVP designs, the team needed a way to funnel leads of interested users. The team tasked me with designing a waitlist in 1 week.

A 3D interactive page with assets related to the film and photo industry was requested by the team. The main idea was Slate needed to appeal to a target audience of creatives and they love 3D shit...